Are you struggling whether you should save cost by using those boring plain paper/plastic cups or you should invest on making an unique paper/plastic cup for your own business? There is no standard answer for this question, it is all depended on your goal and vision.
This article is suitable for those business owner who desired to make their brandname standing on the market among competitors in the same industry. No matter you are running a Cafe, a Hotel, a Bank, a Hospital or even a Fitness center. A nicely printed disposable cups will definitely enhance the awareness of your brand name.
Here are some good points for your reference.
1. Build brand awareness
A branded paper cup is essentially a brand ambassador. After your customer has purchased a drink from your establishment, they will return to the office, take a walk around the city, or hop on the bus with your logo in their hand.
2. Suitable for multiple businesses
When you think of paper cups, what springs to mind? Most likely, your favourite local coffee shop. However, a variety of businesses can benefit from branded paper cups.
Any business that offers their customers a warm beverage – such as an MOT garage, hairdressers, estate agents, or even a bank – can increase brand awareness by offering their customers a paper cup with your logo printed on it.
3. Encourages social media engagement
As demonstrated year-on-year by the arrival of the aforementioned Starbucks holiday cups, branded paper cups are a great way to encourage customer engagement on social media.-
User-generated content (UGC) is gold to businesses, as it doesn’t require a time or money investment. Well-designed branded paper cups are a great way to encourage your customers to post images of themselves with your product in the frame.
4. Cost-effective
For many businesses, such as coffee shops, paper cups are necessary. Don’t waste the opportunity to spread brand awareness, by making sure they’re branded. While it requires a little extra investment than plain paper cups, it’s a far more cost effective way to boost brand awareness than other types of advertising.
5. Travelling advertising
Unlike a billboard, a branded paper cup is a form of advertising that moves around. Customers will buy a beverage from you in a take-away cup, before moving on to their next destination. Without you having to do anything, your logo will be seen by potentially hundreds of people.
6. Incorporate technology
Add a QR code to your cups, which customers can use to access information such as your website, menu, or upcoming events.
QR codes can also link your customers to your social media sites, helping to increase your follower count, and allow your client base to view any exciting new announcements.
Additionally, a QR code could be linked to a customer loyalty scheme, offering them discounts next time they visit your establishment.
As such, QR codes are just another way that you can use paper cups to add to the customer experience, therefore encouraging customer loyalty.
By investing a little bit more on making your own unique disposable cups, you will gain a lot more value beyond what you invest. You will become more famous in the market and thus being more competitive.
Take action today! Contact Beease Hong Kong to work out a Strong Market Tool (Customized Paper/ Plastic Cups) together with you! just tell us about your idea, and we will work it out from design to the final product!